![]() ![]() In fact, according to research from Nielson, 79% of online readers strictly skim their content, and the overwhelming majority of websites only have 10-20 seconds to grab a user’s attention. Lead with the most important takeawayĭue to the instant dopamine hits that our devices provide, we’re more impatient than ever before. Some other ways you can chop up your writing are by using subheads, which are headers within headers, like this current section, and numbered or bulleted lists. However, if you don’t know exactly how to break up your writing into digestible chunks, consider following the rule of thumb that one paragraph should cover only one idea - regardless if it’s one sentence or five. Walls of text are daunting to even look at, let alone read, like the example below. Break up your writing into digestible chunks To get your writing just right, like Goldilocks and your audience or team prefers, check out these 10 fundamental tips for writing digestible yet insightful articles or internal wiki posts. ![]() So how do you do that? 10 Ways to Tap into the Goldilocks Effect While You Write ![]() Tapping into the Goldilocks Effect pushes you to write simply enough for a five-year-old to understand but also profoundly enough for a CEO to shout its praises. For example, Malcolm Gladwell writes at an eighth-grade level, yet his ideas are so stimulating that five of his six books have landed on The New York Times Best Seller list. In other words, we prefer writing that zips us across the page but also teaches us something novel and interesting. The Goldilocks Effect is our tendency to consume information that’s not too long, detailed, and complex, yet not too short, simple, and watered down. Read on to learn exactly what the Goldilocks Effect is and how you can tap into it to write articles and documents that your audience or team will devour faster than Goldilocks can gobble down Baby Bear’s porridge. This phenomenon is fittingly called the Goldilocks Effect. Along with our lack of resolve when fighting a food coma, we also both prefer things that are just right, especially when it comes to consuming information. You may not realize it at first, but adults, surprisingly, share a few traits with Goldilocks, the protagonist from Goldilocks and the Three Bears. ![]()
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